About Me
photo by Chelsea Laine Francis
I'm a multi-disciplinary writer, mad kitchen scientist, equal opportunity eater, dog-mom, cat lady, road-trip enthusiast, and Jersey-girl-at-heart living in the sun-drenched capital of Texas. After studying writing, sociology and photography at Sarah Lawrence College in New York, I traveled around the U.S. and landed in Austin, Texas, where I started down a social work career path. I’ve taught writing classes to women in prison and forensic patients at a state hospital, developed a cooking program for men transitioning out of homelessness and planned therapeutic activities at a children’s home— while freelance writing on the side as a creative outlet. But in 2015, I decided to dive into full-time writing and digital marketing.
I was previously the Austin editor for Zagat, and my work has appeared online and in print for outlets like Forbes Travel Guide, Food & Wine, Travel & Leisure, Afar, PUNCH, CN Traveler, The Local Palate, Cosmopolitan, Vera, Salt & Wind, Serious Eats, GOOD, The Today Show, Tasting Table, Budget Travel, Vinepair, Paste, Texas Monthly, Texas Highways, Austin Monthly, The Austin-American Statesman, The Austin Chronicle, Thrillist, Houstonia, TimeOut Austin, CultureMap Austin, Edible Austin, and more. I’ve also authored five books since 2015. Read all about them over here!
I am currently a senior copywriter for Whole Foods Market, where I craft culinary-focused customer-facing deliverables like catering catalogs, menus, email campaigns, editorial content, recipes, paid media ads, organic social content, web copy, in-store signage, digital ads, and packaging copy. A trained sensory analyst, I’m also a part of the in-house sensory analysis panel WFM uses for product development, issue resolution and ongoing quality assurance. I’m the Austin correspondent for The Local Palate, a national magazine dedicated to Southern food culture (sign up for my newsletter here!) and a member of the Austin branch of Les Dames d'Escoffier an international non-profit dedicated to promoting the work of exceptional women in the culinary, beverage and hospitality industries.
Interested in working together?
Contact Me
Email: veronica dot meewes at gmail dot com
Instagram: instagram.com/wellfedlife
LinkedIn: linkedin.com/in/veronicameewes
Muck Rack: muckrack.com/veronica-meewes