About Me
photo by Chelsea Laine Francis
I'm a writer and photographer, mad kitchen scientist, ambassador of fun, equal opportunity eater, dog-mom, cat lady, road-trip enthusiast and Jersey girl at heart living in the sun-drenched capital of Texas. After studying sociology, writing and photography at Sarah Lawrence College in New York, I traveled around the U.S. and landed in Austin, Texas, where I started down a social work career path. I’ve taught writing classes to women in prison and forensic patients at a state hospital, developed a cooking program for men transitioning out of homelessness and planned therapeutic activities at a children’s home— while freelance writing on the side as a creative outlet. But in 2015, I decided to dive into full-time writing and digital marketing.
I was previously the Austin editor for Zagat, and my work has appeared online and in print for outlets like Forbes Travel Guide, Food & Wine, Travel & Leisure, Afar, PUNCH, CN Traveler, The Local Palate, Cosmopolitan, Vera, Salt & Wind, Serious Eats, GOOD, The Today Show, Tasting Table, Budget Travel, Vinepair, Nuvo, Paste, Texas Monthly, Texas Highways, Austin Monthly, The Austin-American Statesman, The Austin Chronicle, Thrillist, Houstonia, Range, TimeOut Austin, CultureMap Austin, Edible Austin, Austin Woman and more. I’ve also authored five books since 2015. Read all about them over here!
I am currently a senior copywriter for Whole Foods Market, where I craft culinary-focused customer-facing deliverables, including in-store signage, menus, editorial content, recipes, paid media, web copy, digital ads, email communications and Exclusive Brands packaging. A trained sensory analyst, I’m also a part of the in-house sensory analysis panel WFM uses for product development, issue resolution and ongoing quality assurance. I’m the Austin correspondent for The Local Palate, a national magazine dedicated to Southern food culture (sign up for my newsletter here!) and a member of the Austin branch of Les Dames d'Escoffier an international non-profit dedicated to promoting the work of exceptional women in the culinary, beverage and hospitality industries.
Interested in working together?
Contact Me
Email: veronica dot meewes at gmail dot com
Instagram: instagram.com/wellfedlife
LinkedIn: linkedin.com/in/veronicameewes
Muck Rack: muckrack.com/veronica-meewes